Becky Jones

A marketing mix

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Go your own way

30 December 202031 December 2020 / Becky Jones

I was in my mother’s womb on my first trip to Europe as my parents honeymooned in Paris in the summer of 1978. The UK had joined the European Community five years earlier celebrating with a fanfare of cultural events and, of course, football. My mother often said she should have been French (usually when … Continue reading Go your own way

Lean on me

29 October 202030 December 2020 / Becky Jones / Leave a comment

Dear NHS, The Jones family had written this year off because of the pandemic. We’d kept ourselves to ourselves in the main and clapped for you during lockdown, but left you to do your thing not expecting to call on you unless one of us caught the virus in a serious way. Then one bright, … Continue reading Lean on me

Something changed

31 May 202010 October 2020 / Becky Jones / Leave a comment

When we entered the new decade there was no way of knowing what was in store for 2020. Something changed and it changed for everyone at the same time...

There goes the fear

26 March 202010 October 2020 / Becky Jones / 3 Comments

I started 2020 with anxiety about my health, back when Covid-19 was a low priority news item from a faraway place...

The chain

24 November 201910 October 2020 / Becky Jones

According to the Office for National Statistics, UK merger & acquisition activity has increased significantly this year.

Feeling good

25 October 201910 October 2020 / Becky Jones / Leave a comment

Across all age groups never before have we marketed so much what it means to be well. Marketing and advertising the wellbeing of people, buildings, workplaces, public spaces and our local communities has moved from niche to mainstream.

Feel it still

20 September 201910 October 2020 / Becky Jones

Quant was a game changer for women’s fashion; innovatively expressing feminism through new clothing products that were easy to move in, dance in, expressive and joyful to wear.

Ashes

23 August 20194 November 2019 / Becky Jones

‘Ashes’ by Embrace was adopted as the official Reading FC song in 2014 and we hear it belted out, several times, every time we go....

Connection

17 August 201910 October 2020 / Becky Jones

Creative connection with a target audience is the holy grail of marketing campaigns yet it’s not always clear how ‘the vital connection is made’...

I heard it through the grapevine

1 July 201910 October 2020 / Becky Jones / Leave a comment

The UK Government is running a consultation on proposals to introduce legal measures to regulate social media companies, as it wants to take better action against harmful content...

Whippin’ Piccadilly

5 June 201910 October 2020 / Becky Jones

Northern band Gomez’s song about a student day out in Manchester coincided with me being a student at the University of Sheffield at the end of the 1990s...

The luckiest

22 May 201918 April 2020 / Becky Jones / 1 Comment

Earlier this month my eldest son turned 10. This signified a decade of parenting done which made me feel both invincible, and wistful at the passing of time, all at once!...

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