Quant was a game changer for women’s fashion; innovatively expressing feminism through new clothing products that were easy to move in, dance in, expressive and joyful to wear.
Marketing
BLOG: Ashes
‘Ashes’ by Embrace was adopted as the official Reading FC song in 2014 and we hear it belted out, several times, every time we go....
BLOG: Connection
Creative connection with a target audience is the holy grail of marketing campaigns yet it’s not always clear how ‘the vital connection is made’...
BLOG: Whippin’ Piccadilly
Northern band Gomez’s song about a student day out in Manchester coincided with me being a student at the University of Sheffield at the end of the 1990s...
BLOG: Tender
Good storytelling transports you to a place in time that evokes some kind of feeling. Tender was famously written by Damon Albarn at the time of his relationship break up...
BLOG: Disco down
Having had the pleasure (and never a chore 😉) of organising events of various shapes and sizes by this point, the common denominator is that they take so much, largely unseen, effort...
BLOG: Don’t you (forget about me)
May 2018, and ‘don’t you forget about me’ was very much the plea being made by each company to its customer base in the weeks leading up to the implementation of GDPR...
BLOG: One day like this
The Phoenix Trail is a disused railway track converted to a shared use path for walkers and cyclists, connecting two market towns in the Chilterns...
